Zelofx

About Us

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About Us

Building Better Traders One Trade at a Time

Trade Mastery, we believe great traders aren't born they’re built through the right tools, education, and support. Our mission is simple: to empower every client with the resources they need to grow, succeed, and master the financial markets. We combine cutting-edge trading technology.

10+

Years of Experience

50+

Global Clients

100+

Team Members

3

Global Offices

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Our Story

From our humble beginnings to becoming a leading fintech provider, our journey reflects our
commitment to innovation and excellence.

Our Mission

To empower financial services organizations with innovative digital solutions that enhance client experience, streamline operations, and drive business growth.

Our Vision

To be the global leader in financial technology, creating the most intuitive, efficient, and reliable digital solutions for the financial services industry.

From Simple2Trade to Zelofx

Zelofx , previously known as Simple2Trade, was founded with a vision to simplify complex financial trading systems and make them accessible to a wider range of financial institutions.

Our evolution to FYNXT represents our commitment to be at the forefront of FYNancial innovation with NXT-Gen technology solutions. This rebranding marked a significant milestone in our company's journey toward providing comprehensive digital front office solutions.

Today, we are a Singapore-based fintech deeply immersed at the leading edge of enterprise SaaS development, empowering financial services organizations to be nimble and faster in reinventing their digital presence.

Our Values

The core principles that guide our decisions, shape our culture, and define who we are as a company.

We prioritize putting customers first

We make fintech better for our customers. We earn and maintain customer trust by tailoring solutions to their needs.

We prioritize Excellence

We hold ourselves to the highest standards and refuse to compromise on quality. We take on new challenges to deliver superior products. We own our mistakes, call out errors, and work to make things better.

We take charge as Owners

As leaders, we tackle work at all levels, regardless of title or position. We hold ourselves accountable, diving deep into the details until we discover the answers.

We walk in each other’s Shoes

We approach our customers and each other with humility. We respect what came before us and listen. We are vocally self-critical and reflective.

We act with Urgency

We are restless in the quest for progress. We empower team members to make decisions, communicate the “why”, and move forward. We aim for perfection through rapid and continuous improvement.